Private Label Incense from India: Stick Lengths, Pack Sizes and Branding

Incense is one of the few Indian export categories where a distributor can build a full retail brand at a modest first order. The decisions are simple once the format options are clear.

Choosing stick length

Export standard lengths are 8, 9, 10, 12, 15, 16 and 18 inch. Shorter sticks suit daily-use retail packs; longer sticks are preferred for temple, gifting and premium ranges.

Pack configuration in stick counts

• 10 and 15 sticks — impulse and trial packs
• 20, 25 and 30 sticks — mainstream retail
• 50 and 100 sticks — value and institutional packs
• Master cartons for wholesale distribution

The DX signature fragrance range

Eight corporate variants cover the fragrance families that sell internationally: sandalwood, jasmine, rose, oudh, lavender, sambrani and loban, citronella with neem, and nagchampa.

Private label workflow

• Fragrance shortlisting and sample dispatch
• Pack format and stick length confirmation
• Artwork supplied by buyer or designed in-house
• Pre-production sample approval
• Production, QC and export documentation

MOQ and lead time

Private-label incense MOQs are set per variant and pack configuration and are far lower than agri commodities, which makes it a practical entry category for new importers.